Here are the 10 most iconic Laura Mercier products. "Our mission is to make makeup effortless and attainable for all." "Our products have a 'skin affinity,' meaning that they melt into and become one with the skin," explains Hoffman. Flawless Fusion Ultra-Longwear Concealer A medium to full coverage, lightweight concealer that perfects, hydrates and blurs, with 12 hours of crease-resistant wear. The Laura Mercier consumer just wants high-performing products that are also easy to apply, look natural, and deliver long-lasting results. Laura Mercier products, at the end of the day, want to accentuate your natural features, making you look beautiful without covering your skin. Mercier began creating her own formulas to use on the editorial photoshoots she was working on around the world and brought the idea of effortless beauty to everyone when she launched her eponymous brand in 1996. "Her makeup philosophy has always been 'less is more,' and 'what makes you unique, makes you beautiful,' a philosophy which resonated with her clients-from celebrities to women she would meet at the counter as a very young artist, or on editorial shoots," explains Laura Mercier global beauty director Jason Hoffman. Laura Mercier, who was raised in France, began her career as a painter but quickly transferred her passion to a new canvas: the face. Other Brands You’ll Love: NARS, BareMinerals, Charlotte Tilbury Most Popular Product: Translucent Setting Powder, Caviar Stick Eye Colorįun Fact: Mercier’s celebrity clients were the inspiration for some of her first products: She named a lipstick after Madonna (“M”), and Sarah Jessica Parker encouraged the brand owner to name her fragrance L’heure Magique. It rings in at 48 the long-wear formula costs 49, on par with most. Best Known For: Effortless essentials beloved by consumers and makeup artists alike. Like the Flawless Fusion Foundation, this comes in 30 different shades to choose from based on skin tone and undertones.
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